Writer. Editor. Digital culture expert.

I am a writer, editor, and content manager with ten years of experience covering digital culture, internet humor, and online communities. I have six years of experience managing day-to-day content operations and four years of experience in editorial leadership, where I created and implemented eBaum’s World’s first social-first content strategy. 

Managing Editor

eBaum’s World, Literally Media, Brooklyn, NY 

December 2021 – December 2025

Editorial Leadership and Creative Direction: 

• Directed content strategy and maintained content standards across web, social, and syndication (newsletters, MSN) 

• Created and executed eBaum’s World’s first social-first content strategy (increased Instagram followers by 53% in five months, averaging 150 million monthly views)  

• Set and maintained eBW’s voice, tone, and editorial perspective 

• Ensured day-to-day and yearly content calendars were aligned with trends, cornerstone events, and editorial standards

• Monitored digital cultural trends, characters, and subcultures, with a focus on creators and perspectives that weren’t already viral trends 

Team Management and Production: 

• Oversaw the daily output of 24 items on web and 35+ items on social

• Managed a $25,000 monthly freelance budget, contracting writers, on-camera talent, digital creators 

• Oversaw a team of four full-time staff members and five freelance contributors

• Hired, trained, and mentored junior writers, editors, and collaborators

• Managed daily pitch meetings; assigned and edited articles, headlines, and graphics for web, social, and syndication 

Social Growth and Analytics:

• Used data analytics to track performance and inform strategy to ensure short-term and long-term growth goals were met

• Over 125% Facebook growth in four years, from 1.2 million in 2021 to 2.7 million as of December 2025

• Increased Instagram followers by 53% between July and November of 2025, from 200k – 307K